![]() ![]() Google Cloud’s Corporate VP, Global Ecosystem and Channels, Kevin Ichhpurani wrote a few weeks ago: AWS to become a top 10 distributor by 2025.Ĭloud marketplaces have been around for ~10 yrs, but recently hyperscalers made them center pillars of their partner strategies. ![]() ![]() Hyperscalers leverage this spend, now controlling 2/3 of the global marketĪWS -34%, Azure - 21%, Google Cloud - 11%.īut they are not doing it alone - they're scaling 3rd party marketplaces to attract users and increase spend on their cloud,Ĭloud marketplaces are growing at □ 84% CAGR - more than 2X growth of IaaS itself. Total spend on cloud, hardware, software + services around will reach $1.3 Tr by 2025 (IDC) ![]() Will #cloud #marketplaces of Amazon Web Services (AWS), Azure and Google become unavoidable channels in #SaaS companies to □ reach customers? Why leaders like CrowdStrike choose to transact there? Let’s take a look.Įven in stringent times companies are opting for a cloud-first strategy, pushing the cloud market forward.Įnd-user spend on public cloud is about to reach ~$600billion in 2023 (Gartner) ![]()
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